Chivas Brothers

Chivas Brothers is the Scottish Whisky and the premium arm to Pernod Ricard – the world’s co-leader in wines and spirits with over 85% market share of all whisky over 21 years.

Exporting to all corners of the world Chivas produces, exports and markets many of the world’s highest quality malts, blends and premium gins including Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet and Royal Salute.

Our brief:

Since the 1700’s Chivas has accumulated a vast amount of irreplaceable assets including packaging, advertising campaigns and awards which have been meticulously managed by its Achive Team.

The Hub was approached by Chivas’ Archive Team to design a physical space and develop digital platforms where Pernod Ricard staff could access key resources with ease.

The Archive: Located within the Strathisla Distillery in Keith, we designed a working space that reflects the heritage and brand values of Chivas.

Online Timeline: A responsive online-portal Timeline was developed that illustrates the distilleries, brands, facilities and the people that made the Scotch Whiskies and English Gins of the world.

Online Family Tree: A responsive online-portal that shows the complete family tree, illustrating when their great brands and support facilities were acquired.

“The Hub is an exceptional agency; their impressive portfolio of work with Chivas Brothers alone testimony to that. David and his team have a strategic understanding of what is required from the client from the very first brief and ideas form with remarkable immediacy. As such, deadlines are met with room to spare. To a talent for design and, intelligence in concept, The Hub can add an understanding of the latest trends – crucial in digital work. Indeed,  The Hub is thorough in its research.  I have no hesitation in recommending The Hub to you.”

International Brand Manager, Digital Services – Chivas Brothers