Chivas Brothers is the Scottish Whisky and the premium arm to Pernod Ricard – the world’s co-leader in wines and spirits with over 85% market share of all whisky over 21 years.
Exporting to all corners of the world Chivas produces, exports and markets many of the world’s highest quality malts, blends and premium gins including Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet and Royal Salute.
Since the 1700’s Chivas has accumulated a vast amount of irreplaceable assets including packaging, advertising campaigns and awards which have been meticulously managed by its Achive Team.
The Hub was approached by Chivas’ Archive Team to design a physical space and develop digital platforms where Pernod Ricard staff could access key resources with ease.
The Archive: Located within the Strathisla Distillery in Keith, we designed a working space that reflects the heritage and brand values of Chivas.
Online Timeline: A responsive online-portal Timeline was developed that illustrates the distilleries, brands, facilities and the people that made the Scotch Whiskies and English Gins of the world.
Online Family Tree: A responsive online-portal that shows the complete family tree, illustrating when their great brands and support facilities were acquired.