Nuffield Health is one of the UK’s premier brands in Private Health with hospitals, gyms and clinics throughout the United Kingdom.
Nuffield Health Glasgow contacted The Hub and asked us to devise a strategy to attract customers who would not have normally considered Nuffield as their first choice.
What we did:
The Hub developed a strategy whereby a range of separate brands and microsites were created that appeal to consumers looking for an expert consultant rather generalists.
- Weight Loss Surgery
- Fertility Treatments
- Hernia Clinic
- Cosmetic Surgery
- Skin Clinic
- Eye Care
We managed the whole campaign from beginning to end including the design and development of each microsite through to the execution of the Organic Search and PPC campaign.
Our strategy for PPC and Organic search was to target niche and narrow keywords and location searches, whilst at the same time avoiding broad and low conversion keywords.
The overall campaign has been highly successful indeed. Nuffield Health now has an entirely new revenue stream and customer base who may not have normally considered Nuffield Health as their first choice.
In year one hospital turnover increased by 7% compared to the previous year and the measured RoI was greater than 200%.