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Nuffield Health is one of the UK’s premier brands in Private Health with hospitals, gyms and clinics throughout the United Kingdom.
Nuffield Health Glasgow contacted The Hub and asked us to devise a strategy to attract customers who would not have normally considered Nuffield as their first choice.
What we did:
The Hub developed a strategy whereby a range separate brands and microsites were created that appeal to consumers looking an expert rather generalists
- Weight Loss Surgery
- Fertility Treatments
- Hernia Clinic
- Cosmetic Surgery
- Skin Clinic
- Eye Care
We managed the whole campaign from beginning to end including the design and development of each microsite through to the execution of the Organic Search and PPC campaign.
Our strategy for PPC and Organic search was to target niche and narrow keywords and location searches, whilst at the same time avoiding broad low conversion keywords.
Our campaign was highly successful resulting in an incremental increase in turnover of £800,000 with a bottom line profit of £250,000 in year one.